Overlanders: For me this time of year is where we evaluate the year that has been and start the planning for the New Year. It is always important for us to take stock of what we have achieved as a team and a brand and what still needs to be done to improve our products and service offering.
We would like to thank our 80 plus local dealers for helping us grow the brand in South Africa and Africa as a whole, being a proudly South African company we have always felt that our local market is our pride and joy and we work exceptionally hard to maintain our high service levels and product offering to our local dealers.
This year we have been very fortunate in that we have started to make small footprints into the international market having supplied products into Germany, Netherlands, Iceland, Spain, Australia, Papua New Guinea and the United Kingdom. Of course this was only possible because of the great team we have been able to put together and mold. As most of you have seen we also like to reward our team with weekly treats as well as our “famous” burger days.
This serves to remind our team members that we appreciate all that they do on a daily basis and reinforces the sense that we actually care about each and every individual involved in this great brand.
This month we have released the Land Cruiser 200VX rear bumper, we thought it only fitting to design a bumper that was sleek, sexy and functional and I feel that we have achieved this goal and shown the necessary respect to what is one of the most luxurious 4×4’s on the market in South Africa.
The Land Cruiser brand is synonymous with conquering Africa, and we hope to build a reputation as strong, reliable and evergreen as the Land Cruiser brand. Enough from me for this month, year-end is upon us and it is back to the grindstone, have a fantastic November safe travels.